All girls, buy it!’ In China, Perfect Diary gives cosmetics world a makeover with live streams, low prices

BEIJING/HONG KONG – With chat groups, video streams and low prices for foundation, China’s Perfect Diary has emerged from nowhere four years ago to become a cosmetics giant for the digital age, trailing only L’Oreal and LVMH in the world’s no. 2 market for make-up. The Guangzhou-based beauty unicorn is now setting its sights on […]

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